Custom discount rush printed logo

Competing Against Luck (The Story of Innovation and Customer Choice)
#9780062435613

Pricing Details

QuantityPrice
25 $25.37 each
100 $24.75 each
500 $23.83 each
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Serving the Greater Pennsylvania Area!

LocationMap-250.gifWe have over 750 offices throughout the USA providing custom imprinted promotional products with fast rush delivery. Serving the Greater Pensylvania Area including: Pennsylvania Metro Areas, Philadelphia, Pittsburgh, Allentown, Erie, Reading, Scranton, Bethlehem, Lancaster, Levittown, Harrisburg, Altoona, York, State College, Wilkes-Barre, Norristown, Chester, Bethel Park, Williamsport, Monroeville, Drexel Hill, Plum, Easton, Lebanon, Hazleton, New Castle, Pottstown, Allison Park, Johnstown, West Mifflin, Chambersburg, King of Prussia, Murrysville, McKeesport, Baldwin, Upper St. Clair, Carlisle, West Chester, Phoenixville, Lansdale, Hermitage, Willow Grove, Wilkinsburg, Fullerton, Hanover, Pennsylvania Counties, Philadelphia County, Allegheny County, Montgomery County, Bucks County, Delaware County, Lancaster County, Chester County, York County, Berks County, Westmoreland County, Luzerne County, Lehigh County, Erie County, Northampton County, Dauphin County, Cumberland County, Lackawanna County, Washington County, Beaver County, Butler County, Cambria County, Schuylkill County, Fayette County, Monroe County, Centre County, Franklin County, Blair County, Lebanon County, Mercer County, Lycoming County, Lawrence County, Northumberland County, Adams County, Crawford County, Indiana County, Clearfield County, Somerset County, Armstrong County, Columbia County, Pennsylvania Universities, Lincoln University, Pennsylvania State University, University of Pittsburgh, Temple University, Bloomsburg University, California University, Cheyney University, Clarion University, East Stroudsburg University, Edinboro University, Indiana University, Kutztown University, Lock Haven University, Mansfield University, Millersville University, Shippensburg University, Slippery Rock University, West Chester University, Pennsylvania Convention Centers, Bayfront Convention Center, Blair County Convention Center, Carlisle Expo Center, David L. Lawrence Convention Center, Frank J. Pasquerilla Conference Center, Greater Reading Expo Center, Hershey Lodge and Convention Center, Lancaster County Convention Center, Pennsylvania Convention Center, Pennsylvania Farm Show Complex & Expo Center, York Expo Center


Custom Imprinted Promotional Products • Custom Printed Business Printing & Forms • eCommerce Services • Multimendia Services • Project Management 

PromoSuperCenter.com, LLC

Bob Kolar
Proforma Supercenter
Nationwide Sales Center
Main Office,
(800) 309-4046
sales@promosupercenter.com